Wednesday, January 27, 2010

Card Shop Owner Living The High Life Thanks To MillerCoors

A small baseball card store in Chicago is getting the promotion of a lifetime thanks to the MillerCoors company.

Tim's Baseball Card Shop will be one of  four small businesses featured in a Miller High Life Super Bowl commercial.

“Tim is going to need his whole family to help him deal with the business after this because he is going to be inundated,” says Herb Ritchell, a marketing professor at Loyola University. “This is also an innovative approach for the brand, and really gets at its goal of being a beer for the everyman.”

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