Wednesday, February 24, 2010

Panini and Dallas Mavericks Announce Business Partnership

Panini announced today that they have partnered with the Dallas Mavericks in a multi-year deal to help promote their new Adrenalyn Basketball Card Game.

As part of the partnership the Dallas Mavericks will distribute 10,000 Packs of Adrenalyn Cards along with 10,000 Game Boards tonight when the Mavericks host the LA Lakers.

Adrenalyn is an interactive trading card game, geared to children ages 6 to 11, that brings together the excitement of the NBA with the thrill of collecting a 450-card set featuring NBA stars Carmelo Anthony, Kobe Bryant, LeBron James, Dirk Nowitzki, Dwyane Wade, among many others.

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