It could mean a lot to the forums/blogs/sites that get to win an Upper Deck Award. I visit a lot of the nominees I saw on the Upper Deck Facebook page almost everyday.
From the 3 large forums (SCF, FCB, & Blowout) which each have a different 'feel' to it, but each are loaded, absolutely loaded, with information & trades on each site. Fantastic place to see what is going on, even if you only read or post infrequently.
I couldn't pick one blog if I tried. All different in their own way. That's the beautiful thing that maybe Topps and Upper Deck has missed out on the last few years........... There are a lot of people discussing what is going on. If you like baseball or vintage, or non-sport, or funny, or just Upper Deck, or just Topps, or whatever, chances are, there is a baseball card blog for that. If there isn't a blog in your collecting niche - start one!
It would be great if Upper Deck then took the time to actually visit some of these sites that get a nomination. I am not sure how much they check out, but it would be a great gesture of goodwill to reach out to some of the people that put in the time and energy everyday to keep the hobby going on a grassroots level.
I know that most people don't like redemption cards in their products, but I want to create a big fat redemption card for UD that reads: Here is to a better and bright future - 2010 and beyond.
UPDATE: Be sure to read the comments as Sports Card Report gets roasted by anonymous!