Monday, March 22, 2010

Upper Deck Awards: Good Faith, Good Gimmick or Good Distraction?

The Upper Deck Company is in the process of launching a website and new Twitter account, to honor the trading card community through a series of awards, called quite simply - Upper Deck Awards.

Categories include:
  • Best Pull
  • Best Sports Card Forum
  • Best Sports Card Retailer 
  • Product of the Year
  • Best Sports Card Blog
Upper Deck has been taking a beating lately, and admittedly I've provided many links to a lot of articles that do not paint UD in a favorable light. The Upper Deck Awards are probably a great way to get some positive publicity, however small, in wake of the companies continued legal troubles and layoff notices.

I would have loved for UD to find a way for the sports card community to not have to "compete" with each other in order to win. It could also be argued that the timing and motive for this contest is just an old worn-out PR trick. I was tempted to fire off an @ reply on Twitter with the 20-30 blogs I check out weekly, but will hold back doing so until UD launches the site and I see what additional information they can provide.

1 comment:

  1. I'd like to see if they could tie this in to some kind of awards at the National.